{"id":4710,"date":"2021-09-20T12:39:18","date_gmt":"2021-09-20T17:39:18","guid":{"rendered":"https:\/\/www.impressline.com.mx\/blog\/?p=4710"},"modified":"2021-09-20T12:55:21","modified_gmt":"2021-09-20T17:55:21","slug":"crecimiento-del-ecommerce-en-2021","status":"publish","type":"post","link":"https:\/\/www.impressline.com.mx\/blog\/crecimiento-del-ecommerce-en-2021\/","title":{"rendered":"Crecimiento del Ecommerce en 2021"},"content":{"rendered":"<p>El estudio de sobre venta online (Ecommerce) en Pymes 2021, de la Asociaci\u00f3n Mexicana de Venta Online (AMVO), revela que el comportamiento a comienzos de la pandemia caus\u00f3 un boom en las ventas online. Quienes no estaban vendiendo por este canal decidieron sumarse, mientras que a los que ya contaban con presencia, los picos de venta fueron un comportamiento at\u00edpico.<\/p>\n<p>Ahora, a m\u00e1s de un a\u00f1o de contingencia, el panorama comienza a estabilizarse, varias empresas concuerdan en que esto se debe a que en el encierro muchas personas se vieron obligadas a comprar todo v\u00eda online y ahora que las restricciones se han ido disminuyendo se ha comenzando a comprar nuevamente en formato f\u00edsico. Esto lo notan debido a que, aunque sus ventas en l\u00ednea han ido a la baja, sus ingresos no han disminuido, lo cual refleja que el modo de comprar no ha sido evitado, sino que ha migrado de canal.<\/p>\n<p>Durante el primer semestre de 2021, las PyMEs declaran que han experimentado un crecimiento del 100% en las ventas generadas por su canal digital. Esperan que la Venta Online represente casi 35% de sus ventas totales al cierre del a\u00f1o y para 2022 est\u00e1n pronosticando que siga incrementando su contribuci\u00f3n a las ventas totales.<\/p>\n<p><a href=\"http:\/\/www.impressline.com.mx\">Las empresas<\/a> tuvieron que reinventarse y adaptarse r\u00e1pido a la situaci\u00f3n que exigi\u00f3 la pandemia, para algunos incluso este acontecimiento fue catalogado como un beneficio a su negocio, trayendo consigo incremento de demanda y aumento en ventas, sin embargo, tambi\u00e9n trajo la necesidad de reaccionar r\u00e1pido ante la incertidumbre del momento.<\/p>\n<p>En Impressline nos hemos digitalizado para facilitar la comunicaci\u00f3n con nuestros clientes y seguir ofreciendo nuestro catalogo de soluciones y en ello se fortalezca el v\u00ednculo que durante 20 a\u00f1os hemos formado. Ahora nos encuentras tambi\u00e9n en <a href=\"http:\/\/www.impressline.mx\">www.impressline.mx<\/a>, en donde encontrar\u00e1s todo lo que necesitas.<\/p>\n<p>De acuerdo con el estudio \u201cEl futuro del retail\u201d de Euromonitor, desarrollado para Google, para<strong>\u00a0el a\u00f1o 2025 el ecommerce representar\u00e1 el 58% del crecimiento total de las ventas,\u00a0<\/strong>mientras que el 42% restante ser\u00e1 de las tiendas f\u00edsicas, por lo que estas est\u00e1n lejos de desaparecer en el pa\u00eds.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>El estudio de sobre venta online (Ecommerce) en Pymes 2021, de la Asociaci\u00f3n Mexicana de Venta Online (AMVO), revela que el comportamiento a comienzos de la pandemia caus\u00f3 un boom en las ventas online. 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