{"id":4532,"date":"2018-09-14T12:47:54","date_gmt":"2018-09-14T17:47:54","guid":{"rendered":"https:\/\/www.impressline.com.mx\/blog\/?p=4532"},"modified":"2018-09-14T12:47:54","modified_gmt":"2018-09-14T17:47:54","slug":"10-pasos-crear-copys-mas-efectivos","status":"publish","type":"post","link":"https:\/\/www.impressline.com.mx\/blog\/10-pasos-crear-copys-mas-efectivos\/","title":{"rendered":"10 pasos para crear copys m\u00e1s efectivos y creativos"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Estamos expuestos a una gran cantidad de <\/span><b>publicidad<\/b><span style=\"font-weight: 400;\">: espectaculares, televisi\u00f3n radio, peri\u00f3dicos, revistas, internet, no hay un espacio que no se pueda comprar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Por otra parte, los encargados de hacer de esos espacios una obra de arte que atrape al consumidor e impulse a vender son los copywriters. <\/span><\/p>\n<p><b>\u00bfC\u00f3mo vender una idea?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Te dejamos una serie de requisitos (mandamientos) para que tu idea destaque de las dem\u00e1s: <\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Tiene que ser \u00fanica:<\/b><span style=\"font-weight: 400;\"> Al estar expuestos a tanta publicidad, las \u00fanicas ideas que nos atrapan son las que no caen en lo tradicional y nos convencen de tener una necesidad que puede ser llenada con ese producto o servicio.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Debe ser perfecta: <\/b><span style=\"font-weight: 400;\">Google manda. Si tu copy no cumple con las reglas del SEO no llegar\u00e1 al p\u00fablico objetivo y por ende, nadie sabr\u00e1 lo bueno (o malo) que es tu contenido.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Un t\u00edtulo impactante:<\/b><span style=\"font-weight: 400;\"> El 70% del \u00e9xito de tu copy depende de c\u00f3mo lo hayas titulado. Puede ser metaf\u00f3rico pero <\/span><b>su principal funci\u00f3n es informar.<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Define y conoce a tu audiencia:<\/b><span style=\"font-weight: 400;\"> \u00bfQuienes son tus consumidores? \u00bfQu\u00e9 les gusta? \u00bfCu\u00e1les son sus principales caracter\u00edsticas? \u00bfQu\u00e9 los ofende? Son s\u00f3lo algunas de las preguntas que debes de tener bien claras antes de dirigirte a ellos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cu\u00e9lgate de la ola viral:<\/b><span style=\"font-weight: 400;\"> Todos los d\u00edas algo se vuelve viral, aprovecha la atenci\u00f3n que ese tema recibe y busca la forma de relacionar positivamente con tu producto o servicio. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Evita lo convencional: <\/b><span style=\"font-weight: 400;\">No subestimes a tu audiencia. Ellos pueden descifrar tus intenciones, <\/span><b>atr\u00e1palos por medio de mensajes inteligentes. <\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Usa todas las herramientas:<\/b><span style=\"font-weight: 400;\"> No todo tiene que ser por medio de letras. Muchos de tus lectores son sumamente visuales, llega a ellos por medio de im\u00e1genes, gifs, videos o memes. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Da regalos: Todos amamos las cosas gratis, puedes sortear un kit de <\/span><a href=\"https:\/\/www.impressline.com.mx\/\"><b>art\u00edculos promocionales. <\/b><\/a><span style=\"font-weight: 400;\">Por medio de ellos, el branding de la marca queda m\u00e1s claro y a su vez, pueden ser sin\u00f3nimos de buen gusto, creatividad y utilidad.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Mide las m\u00e9tricas:<\/b><span style=\"font-weight: 400;\"> Esto es esencial. Haz uso de todas las herramientas que tienes a tu alcance y no te gastes todo el presupuesto al azar, para ello <\/span><a href=\"https:\/\/inndot.com\/ibm-watson-ia\/inteligencia-comercial\/#contacto\"><span style=\"font-weight: 400;\">existen numerosas herramientas.<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><b>Responde:<\/b><span style=\"font-weight: 400;\"> No importa si el comentario es negativo, no te olvides interactuar con ellos y hacerles saber que hay personas administrando las p\u00e1ginas y no s\u00f3lo bots. Un comentario mal respondido puede hacer flaquear tu credibilidad como empresa.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>S\u00e9 la oveja negra:<\/b><span style=\"font-weight: 400;\"> Sal del huacal y hazte notar. S\u00f3lo as\u00ed lograr\u00e1s tener seguidores fieles de los productos que promocionas.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Cuanto mejores copys hagas seguramente m\u00e1s leads vas a lograr as\u00ed que haz uso de tu creatividad y pon en marcha estos simples pasos para convertirte en un copywriter de primera y reinventar la forma de vender.<\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Estamos expuestos a una gran cantidad de publicidad: espectaculares, televisi\u00f3n radio, peri\u00f3dicos, revistas, internet, no hay un espacio que no se pueda comprar. &nbsp; Por otra parte, los encargados de hacer de esos espacios una obra de arte que atrape al consumidor e impulse a vender son los copywriters. \u00bfC\u00f3mo vender una idea? Te dejamos [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":4533,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,54,57,56],"class_list":["post-4532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros","tag-articulos-promocionales-df","tag-articulos-promocionales-mty","tag-copys-efectivos","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Haz que tu publicidad sea m\u00e1s efectiva con copys m\u00e1s creativos<\/title>\n<meta name=\"description\" content=\"Los encargados de hacer de los espacios publicitarios una obra de arte que atrape al consumidor e impulse a vender son los copywriters. 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Ent\u00e9rate de los elementos que cualquier copy debe cumplir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.impressline.com.mx\/blog\/10-pasos-crear-copys-mas-efectivos\/\" \/>\n<meta property=\"og:site_name\" content=\"Impressline Promocionales con Personalidad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImpresslineMexico\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-14T17:47:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.impressline.com.mx\/blog\/wp-content\/uploads\/2018\/09\/Depositphotos_89596334_m-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nadia Vazquez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImpressLine_Mx\" \/>\n<meta name=\"twitter:site\" content=\"@ImpressLine_Mx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nadia Vazquez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.impressline.com.mx\\\/blog\\\/10-pasos-crear-copys-mas-efectivos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.impressline.com.mx\\\/blog\\\/10-pasos-crear-copys-mas-efectivos\\\/\"},\"author\":{\"name\":\"Nadia Vazquez\",\"@id\":\"https:\\\/\\\/www.impressline.com.mx\\\/blog\\\/#\\\/schema\\\/person\\\/1319a0135517b630d0acc52ec357e294\"},\"headline\":\"10 pasos para crear copys m\u00e1s efectivos y creativos\",\"datePublished\":\"2018-09-14T17:47:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.impressline.com.mx\\\/blog\\\/10-pasos-crear-copys-mas-efectivos\\\/\"},\"wordCount\":487,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.impressline.com.mx\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.impressline.com.mx\\\/blog\\\/10-pasos-crear-copys-mas-efectivos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.impressline.com.mx\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/Depositphotos_89596334_m-2015.jpg\",\"keywords\":[\"art\u00edculos promocionales DF\",\"art\u00edculos promocionales mty\",\"Copys efectivos\",\"Publicidad\"],\"articleSection\":[\"Otros\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.impressline.com.mx\\\/blog\\\/10-pasos-crear-copys-mas-efectivos\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.impressline.com.mx\\\/blog\\\/10-pasos-crear-copys-mas-efectivos\\\/\",\"url\":\"https:\\\/\\\/www.impressline.com.mx\\\/blog\\\/10-pasos-crear-copys-mas-efectivos\\\/\",\"name\":\"Haz que tu publicidad sea m\u00e1s efectiva con copys m\u00e1s creativos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.impressline.com.mx\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.impressline.com.mx\\\/blog\\\/10-pasos-crear-copys-mas-efectivos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.impressline.com.mx\\\/blog\\\/10-pasos-crear-copys-mas-efectivos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.impressline.com.mx\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/Depositphotos_89596334_m-2015.jpg\",\"datePublished\":\"2018-09-14T17:47:54+00:00\",\"description\":\"Los encargados de hacer de los espacios publicitarios una obra de arte que atrape al consumidor e impulse a vender son los copywriters. 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