{"id":4455,"date":"2018-04-16T10:44:45","date_gmt":"2018-04-16T15:44:45","guid":{"rendered":"https:\/\/www.impressline.com.mx\/blog\/?p=4455"},"modified":"2018-05-14T09:40:29","modified_gmt":"2018-05-14T14:40:29","slug":"giveaway-articulos-promocionales","status":"publish","type":"post","link":"https:\/\/www.impressline.com.mx\/blog\/giveaway-articulos-promocionales\/","title":{"rendered":"\u00bfC\u00f3mo hacer un giveaway con art\u00edculos promocionales?"},"content":{"rendered":"<p>Sabemos que con el creciente uso de las redes sociales para promover una marca, los giveaways han sido una herramienta \u00fatil para generar interacci\u00f3n con las audiencias y comunidades, por lo que <strong>pueden ser una buena oportunidad para obsequiar <a href=\"https:\/\/www.impressline.com.mx\/articulos-promocionales-df-cdmx\">art\u00edculos promocionales<\/a>.<\/strong> Conoce c\u00f3mo hacerlo aqu\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p>A todo el mundo le gusta obtener algo gratis. De hecho, una de las razones principales por las que las personas dan \u00abMe gusta\u00bb en una p\u00e1gina de Facebook, o dan \u201cfollow\u201d en perfiles de marcas, es para que puedan obtener un descuento o ganar algo.<\/p>\n<p>&nbsp;<\/p>\n<p>Pero para lograr una buena activaci\u00f3n, debes comenzar por determinar algunas cosas:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\u00bfCu\u00e1l es el objetivo del giveaway?<\/strong><\/li>\n<\/ul>\n<p>\u00bfTu enfoque es aumentar la participaci\u00f3n e interacci\u00f3n en tus p\u00e1ginas de Facebook, Twitter o Instagram? \u00bfO est\u00e1s interesado en usar los giveaways como una estrategia de contenido?<\/p>\n<p>&nbsp;<\/p>\n<p>El objetivo que elijas determinar\u00e1 el tipo de concurso y las entradas que tendr\u00e1s que crear. Adem\u00e1s, <strong>tambi<\/strong><strong>\u00e9<\/strong><strong>n debes<\/strong><strong> determinar <\/strong><strong>un presupuesto para dar a conocer el <a href=\"https:\/\/www.rafflecopter.com\/facebook-promotion-guidelines\">giveaway<\/a>, <\/strong>y no solo eso, sino cu\u00e1nto destinar\u00e1s a los art\u00edculos promocionales que regalar\u00e1s.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\u00bfCu\u00e1l ser\u00e1 el premio y cu\u00e1nto durar\u00e1 la din\u00e1mica?<\/strong><\/li>\n<\/ul>\n<p>Seg\u00fan el objetivo del concurso y tu audiencia, <strong>p<\/strong><strong>odr\u00e1s seleccionar los art\u00edculos promocionales que le guste a la gente.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Si tienes art\u00edculos promocionales \u201cgrises\u201d, <strong>regalarlos puede no ser un incentivo suficiente para que las personas entren al giveaway;<\/strong> adem\u00e1s, debes determinar cu\u00e1nto tiempo se ejecutar\u00e1 el concurso. En promedio 1 mes es buen tiempo, ya que es suficiente para obtener el m\u00e1ximo provecho del sorteo sin ser demasiado prolongado, lo que hace que las personas se olviden por completo.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Establece puntos de referencia<\/strong><\/li>\n<\/ul>\n<p>Antes de lanzar el concurso, crea un documento para con tus puntos de referencia. Aqu\u00ed hay algunos que podr\u00edas considerar:<\/p>\n<ol>\n<li>Cantidad de Me gusta en Facebook<\/li>\n<li>N\u00famero de retweets<\/li>\n<li>N\u00famero de enlaces entrantes<\/li>\n<li>Promedio de visitantes mensuales<\/li>\n<li>Tasa de conversi\u00f3n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><em>Y aunque \u00e9stos son solo algunos, t\u00fa puedes poner tus propios est\u00e1ndares u objetivos.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Puedes generar entusiasmo y participaci\u00f3n social haciendo que las personas lo vean y lo sigan en sus redes sociales. Adem\u00e1s, puedes generar visitas a tu sitio mediante esfuerzos pagados, as\u00ed como utilizar \u00abenlace al sitio\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Obtener esta exposici\u00f3n te dar\u00e1 la oportunidad de encontrar nuevos embajadores de marca, clientes y <strong>aumentar <\/strong><strong>tu<\/strong><strong> tr\u00e1<\/strong><strong>fico org<\/strong><strong>\u00e1<\/strong><strong>nico desde los motores de b<\/strong><strong>\u00fa<\/strong><strong>squeda.<\/strong> Recuerda que para lograr el efecto que buscas debes tener art\u00edculos promocionales lo suficientemente atractivos para tu audiencia.<\/p>\n<p>&nbsp;<\/p>\n<p>Si quieres ponerte en contacto con una empresa experta en <a href=\"https:\/\/www.impressline.com.mx\/articulos-promocionales-df-cdmx\">art\u00edculos promocionales en DF<\/a>, Impressline es sin duda el <strong>proveedor con m\u00e1s opciones para que tu giveaway sea un \u00e9xito.<\/strong><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Sabemos que con el creciente uso de las redes sociales para promover una marca, los giveaways han sido una herramienta \u00fatil para generar interacci\u00f3n con las audiencias y comunidades, por lo que pueden ser una buena oportunidad para obsequiar art\u00edculos promocionales. Conoce c\u00f3mo hacerlo aqu\u00ed. &nbsp; A todo el mundo le gusta obtener algo gratis. [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4455","post","type-post","status-publish","format-standard","hentry","category-otros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo hacer un giveaway con art\u00edculos promocionales? - Impressline Promocionales con Personalidad<\/title>\n<meta name=\"description\" content=\"Ante tantos giveaways que vemos por todos lados, aqu\u00ed te decimos c\u00f3mo hacer uno exitoso utilizando art\u00edculos promocionales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.impressline.com.mx\/blog\/giveaway-articulos-promocionales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo hacer un giveaway con art\u00edculos promocionales? 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