{"id":4392,"date":"2018-02-20T15:32:45","date_gmt":"2018-02-20T21:32:45","guid":{"rendered":"https:\/\/www.impressline.com.mx\/blog\/?p=4392"},"modified":"2018-03-06T15:02:18","modified_gmt":"2018-03-06T21:02:18","slug":"endomarketing-articulos-publicitarios","status":"publish","type":"post","link":"https:\/\/www.impressline.com.mx\/blog\/endomarketing-articulos-publicitarios\/","title":{"rendered":"\u00bfQu\u00e9 es el endomarketing y c\u00f3mo te ayudan los art\u00edculos promocionales?"},"content":{"rendered":"<p>Crear y mantener un cultura de compromiso por parte de tus empleados, no siempre es lo m\u00e1s sencillo, generalmente las marcas invierten altas cantidades de dinero intentando evitar rotaci\u00f3n o haci\u00e9ndolos m\u00e1s comprometidos con la marca.<strong> Aqu\u00ed te damos algunos tips para que lo puedas hacer.<\/strong><\/p>\n<h4><strong>\u00bfQu\u00e9 es el endomarketing?<\/strong><\/h4>\n<p><strong>El endomarketing es vender tu marca hacia el interior de tu organizaci\u00f3n; <\/strong>lograr que todos tus colaboradores est\u00e9n satisfechos trabajando contigo. Su principal objetivo es crear un compromiso m\u00e1s alto por parte de tus equipos de trabajo; se trata de una t\u00e1ctica para que los que m\u00e1s <strong>est\u00e9n convencidos de que tu marca es la mejor, sean tus colaboradores.<\/strong><\/p>\n<p>De acuerdo a algunos datos de Deloitte, <strong>el 89% de las empresas en M\u00e9xico siguen creyendo que es m\u00e1s efectivo tener un modelo tradicional <\/strong>de toma de decisiones y jerarqu\u00edas verticales, por lo que solo el 11% est\u00e1 dispuesta a darle un mayo empoderamiento a sus colaboradores y a permitirles una toma de decisiones m\u00e1s independientes.<\/p>\n<h4><strong>El endomarketing en acci\u00f3n<\/strong><\/h4>\n<p>El hacer marketing al interior de tu organizaci\u00f3n t<strong>iene muchos beneficios,<\/strong> a continuaci\u00f3n te enlistamos algunos:<\/p>\n<ul>\n<li>mejora la salud de tu organizaci\u00f3n,<\/li>\n<li>ayuda considerablemente a la comunicaci\u00f3n entre equipos de trabajo,<\/li>\n<li>permite un sentido de colaboraci\u00f3n m\u00e1s directo y real,<\/li>\n<li>evita la constante rotaci\u00f3n de personal,<\/li>\n<li>tus colaboradores se vuelven los primeros y m\u00e1s importantes promotores de tu marca.<\/li>\n<\/ul>\n<p>Tienes que enamorar a toda tu organizaci\u00f3n, una buena manera de hacerlo es a trav\u00e9s de <a href=\"https:\/\/www.impressline.com.mx\/\">art\u00edculos publicitarios<\/a>. Podr\u00e1s pensar <strong><em>\u201cno, \u00a1los art\u00edculos publicitarios son para los clientes!\u201d<\/em><\/strong>, y no est\u00e1s equivocado, sin embargo, <strong>no puedes dar por sentado el compromiso de tus colaboradores con la organizaci\u00f3n.<\/strong><\/p>\n<p><em>\u00bfCu\u00e1ntas veces tus empleados ven pasar los incre\u00edbles promocionales sin tener la m\u00ednima posibilidad de tener uno?<\/em> Cr\u00e9enos cuando te decimos que causa m\u00e1s impacto ver a un empleado usando los art\u00edculos publicitarios de tu marca, que ver a un cliente que probablemente no tiene de otra.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u00a1OJO!<\/strong><\/h4>\n<p>Con esto <strong>no te estamos diciendo que ya no regales art\u00edculos publicitarios en tus eventos o a tus mejores clientes, <\/strong>lo que queremos decirte es que debes trabajar dos estrategias a la par: marketing interno y marketing externo, ambos con el gran poder de los promocionales.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Ejemplo de art\u00edculos publicitarios para tu estrategia de endomarketing<\/strong><\/h4>\n<p>Debes saber qu\u00e9 art\u00edculos van a crear un mayor engagement con tus equipos de trabajo, depender\u00e1 mucho del sector o rubro al que se dediquen, pero a grandes rasgos y <strong>los que dif\u00edcilmente fallan son los siguientes:<\/strong><\/p>\n<ul>\n<li>Cilindros para tomar agua,<\/li>\n<li>termos para caf\u00e9 o t\u00e9,<\/li>\n<li>sudaderas o chamarras,<\/li>\n<li>paraguas,<\/li>\n<li>porta celular para el auto,<\/li>\n<li>pilas para celular,<\/li>\n<li>USB,<\/li>\n<li>fundas para el celular de la compa\u00f1\u00eda.<\/li>\n<\/ul>\n<p>Hay muchas m\u00e1s opciones, la gama de posibilidades es casi infinita y siempre puedes jugar con la creatividad. <strong>\u00a1Que vivan los empleados felices!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Crear y mantener un cultura de compromiso por parte de tus empleados, no siempre es lo m\u00e1s sencillo, generalmente las marcas invierten altas cantidades de dinero intentando evitar rotaci\u00f3n o haci\u00e9ndolos m\u00e1s comprometidos con la marca. Aqu\u00ed te damos algunos tips para que lo puedas hacer. \u00bfQu\u00e9 es el endomarketing? El endomarketing es vender tu [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":4403,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el endomarketing y c\u00f3mo te ayudan los art\u00edculos promocionales? - Impressline Promocionales con Personalidad<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo los art\u00edculos publicitarios puedes ayudarte a hacer marketing al interior de tu empresa? 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