{"id":4383,"date":"2018-02-20T15:25:00","date_gmt":"2018-02-20T21:25:00","guid":{"rendered":"https:\/\/www.impressline.com.mx\/blog\/?p=4383"},"modified":"2018-03-06T15:03:35","modified_gmt":"2018-03-06T21:03:35","slug":"estategia-marketing-articulos-publicitarios","status":"publish","type":"post","link":"https:\/\/www.impressline.com.mx\/blog\/estategia-marketing-articulos-publicitarios\/","title":{"rendered":"Tips para establecer una estrategia de marketing promocional"},"content":{"rendered":"<p>Las empresas en general, de cualquier tama\u00f1o y sector, deben tener muy claros sus objetivos y los resultados que buscan obtener con cada una de sus estrategias de marketing; y para las que tienen art\u00edculos publicitarios en mente para llevar a cabo sus acciones, l<strong>os tips a continuaci\u00f3n les vendr\u00e1n muy bien.<\/strong><\/p>\n<p>Comencemos por lo primero, <strong>\u00bfpor qu\u00e9 quieres llevar a cabo una estrategia de marketing promocional?<\/strong> Tus motivadores pueden ser varios:<\/p>\n<ul>\n<li>Nuevos productos para lanzar<\/li>\n<li>Relanzar un producto que ya estaba a la venta<\/li>\n<li>Para liberar tu inventario o producto en stock<\/li>\n<li>Dar apoyo a tus equipos en punto de venta<\/li>\n<li>Buscar mayor posicionamiento de tu marca en tu audiencia<\/li>\n<\/ul>\n<p>Lo mejor de todo, es que <strong>los <\/strong><a href=\"https:\/\/www.impressline.com.mx\/\"><strong>art\u00edculos publicitarios<\/strong><\/a><strong> pueden ser utilizados para apoyar<\/strong> tus acciones con cualquiera de los objetivos que tengas en mente.<\/p>\n<p>Una vez decidido el objetivo de tu campa\u00f1a, tendr\u00e1s que planear bien c\u00f3mo distribuir\u00e1s o cu\u00e1l es el momento correcto para que tus art\u00edculos publicitarios entren en acci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Tips para usar art\u00edculos publicitarios durante tu estrategia de marketing<\/strong><\/h4>\n<ul>\n<li><strong>Reg\u00e1lalos a trav\u00e9s de un concurso<\/strong><\/li>\n<\/ul>\n<p>Con esto no solo lograr\u00e1s tener un awareness de tu marca, sino que tambi\u00e9n podr\u00e1s conseguir interacci\u00f3n con tu target a trav\u00e9s de una din\u00e1mica.<\/p>\n<p>Aqu\u00ed es muy recomendable apostar por el cross-channel, que significa usar canales digitales a la vez de los offline para lograr conectar con tu audiencia y crear conversaci\u00f3n.<\/p>\n<ul>\n<li><strong>Programas de lealtad<\/strong><\/li>\n<\/ul>\n<p>Premia la fidelidad de un cliente hacia tu marca con art\u00edculos publicitarios que valgan la pena. La clave aqu\u00ed est\u00e1 en <strong>obsequiar algo que s\u00ed represente un verdadero valor para tu usuario final,<\/strong> no le des algo que podr\u00e1 obtener con tan solo pararse en tu punto de venta, obs\u00e9quiale algo que aprecie, pero sobre todo que use, as\u00ed, tu cliente al mismo tiempo se convertir\u00e1 en tu promotor.<\/p>\n<ul>\n<li><strong>Kits promocionales<\/strong><\/li>\n<\/ul>\n<p>Estos kits son la soluci\u00f3n perfecta no solo para consentir a tu target, sino tambi\u00e9n para sacar de tu inventario aquellos art\u00edculos publicitarios que te hayan sobrado. <em>\u00bfA qui\u00e9n no le gusta que le den m\u00e1s de un solo regalo? <\/em>De ser posible agrega adem\u00e1s un vale por un descuento o un cup\u00f3n, con esto, <strong>estar\u00e1s asegurando una compra recurrente por parte de tu mercado.<\/strong><\/p>\n<p>Con estos tips, podr\u00e1s complementar tu estrategia de marketing promocional para tener un efecto de 360\u00ba, saca ventaja de tu competencia diferenci\u00e1ndote de ella con acciones bien encaminadas, con <strong>metas reales y resultados palpables.<\/strong><\/p>\n<p>Si no te basta con esto, y adem\u00e1s quieres que tus art\u00edculos publicitarios sean de la mejor calidad y sean los m\u00e1s originales, <a href=\"https:\/\/www.impressline.com.mx\/contacto\">entonces escr\u00edbenos aqu\u00ed.<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Las empresas en general, de cualquier tama\u00f1o y sector, deben tener muy claros sus objetivos y los resultados que buscan obtener con cada una de sus estrategias de marketing; y para las que tienen art\u00edculos publicitarios en mente para llevar a cabo sus acciones, los tips a continuaci\u00f3n les vendr\u00e1n muy bien. Comencemos por lo [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":4434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips para establecer una estrategia de marketing promocional - Impressline Promocionales con Personalidad<\/title>\n<meta name=\"description\" content=\"\u00bfCu\u00e1ndo y en qu\u00e9 momento de tu estrategia de marketing promocional podr\u00e1s introducir art\u00edculos publicitarios? 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