{"id":4373,"date":"2018-02-20T15:17:28","date_gmt":"2018-02-20T21:17:28","guid":{"rendered":"https:\/\/www.impressline.com.mx\/blog\/?p=4373"},"modified":"2018-03-06T15:27:17","modified_gmt":"2018-03-06T21:27:17","slug":"roi-articulos-promocionales-df","status":"publish","type":"post","link":"https:\/\/www.impressline.com.mx\/blog\/roi-articulos-promocionales-df\/","title":{"rendered":"\u00bfC\u00f3mo calcular el ROI de tus art\u00edculos promocionales?"},"content":{"rendered":"<p>Hay organizaciones que creen que una estrategia con <a href=\"https:\/\/www.impressline.com.mx\/articulos-promocionales-df-cdmx\">art\u00edculos promocionales en DF<\/a> o en cualquier otra ciudad del pa\u00eds no tiene los resultados esperados, pero esto suele pasar porque no saben c\u00f3mo calcularlo ni de d\u00f3nde sacar esta informaci\u00f3n, <strong>aqu\u00ed te decimos c\u00f3mo.<\/strong><\/p>\n<p>Como empresa de art\u00edculos publicitarios, debemos asegurar a nuestros clientes que sus estrategias comerciales tendr\u00e1n un verdadero impacto y responder\u00e1n a los objetivos que tengan planeados: awareness, posicionamiento, ventas, etc.<\/p>\n<p>Con el surgimiento de nuevas estrategias mercadol\u00f3gicas como las digitales, donde la inversi\u00f3n en estrategias a veces resultan ser m\u00e1s baratas y f\u00e1ciles de implementar u optimizar, <strong>las empresas se sienten atra\u00eddas por estas acciones, <\/strong>que tienen grandes beneficios en cuando a retorno de inversi\u00f3n y resultados perfectamente medibles.<\/p>\n<p>Aqu\u00ed es donde surge el miedo de algunos directores de mercadotecnia, sobre apostar por acciones que llevan a\u00f1os en el mercado; el problema es que la mayor\u00eda de ellos <strong>no son capaces de demostrar el ROI ni de innovar con algo que <em>\u201caparentemente\u201d<\/em> es viejo.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u00bfC\u00f3mo calcular el ROI con art\u00edculos promocionales?<\/strong><\/h4>\n<p><strong>\u00a0<\/strong>Encuentra aqu\u00ed algunos tips para poder demostrar el beneficio de utilizar estrategias con art\u00edculos promocionales:<\/p>\n<ul>\n<li><strong>Determina cantidad de promocionales, as\u00ed como su precio exacto: <\/strong>es un mal negocio cuando te quedas corto y te hacen falta art\u00edculos durante un evento, lo es tambi\u00e9n cuando te sobran, porque probablemente no los podr\u00e1s sacar despu\u00e9s o si lo haces, no tendr\u00e1s el resultado que esperas o necesitas.<\/li>\n<\/ul>\n<p>Adem\u00e1s de esto, debes calcular el costo exacto de cada uno de tus materiales, pero, <strong>\u00a1incluye todo!:<\/strong> transporte, packaging, impresi\u00f3n, si tendr\u00e1s personal que los repartir\u00e1, etc., esta cantidad ser\u00e1 tu primer dato para hacer tu c\u00e1lculo.<\/p>\n<ul>\n<li><strong>Caracter\u00edsticas de los art\u00edculos promocionales: <\/strong>cuando eliges correctamente los tipos de art\u00edculos de acuerdo a las necesidades de tu target, la utilidad de los mismos ser\u00e1 mucho mayor. No solo obtendr\u00e1s esto, sino que tambi\u00e9n podr\u00e1s generar una buena cantidad de leads y de posibles ventas.<\/li>\n<li><strong>Calidad y cantidad de acci\u00f3n: <\/strong>si eres un marketero que conoce las nuevas tendencias, sabr\u00e1s perfecto que las estrategias digitales como las redes sociales, son f\u00e1cilmente de medir y de modificar en tiempo real. Sin embargo, tambi\u00e9n sabr\u00e1s que hacer <strong>una mezcla de canales offline junto con online resulta ser muy efectiva.<\/strong><\/li>\n<\/ul>\n<p><em>\u00bfQu\u00e9 tal si regalas art\u00edculos promocionales que ofrezcan un beneficio como descuentos, cupones o regalos; y que para obtenerlos tengan que ingresar un c\u00f3digo, entrar a tu p\u00e1gina web o a tus redes sociales?<\/em> As\u00ed podr\u00edas medir perfectamente el impacto de tus art\u00edculos.<\/p>\n<p>Una vez habiendo hecho esto, analiza y pide n\u00fameros sobre nuevos leads o ventas; <strong>compara estas cifras con los costos que te representaron <\/strong>los art\u00edculos publicitarios y as\u00ed podr\u00e1s obtener el ROI de tu estrategia.<\/p>\n<p>Plantea tus objetivos desde el inicio, y <strong>rastrea tus costos durante todas las etapas de tu estrategia,<\/strong> haz pruebas y te dar\u00e1s cuenta de que los art\u00edculos promocionales no son estrategias caducas, menos si las usas de manera correcta.<\/p>\n<p>Si quieres m\u00e1s informaci\u00f3n sobre <a href=\"https:\/\/www.impressline.com.mx\/articulos-promocionales-df-cdmx\">art\u00edculos promocionales en DF<\/a> para aplicar en tus estrategias, <a href=\"https:\/\/www.impressline.com.mx\/contacto\"><strong>ponte en contacto con nosotros aqu\u00ed.<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Hay organizaciones que creen que una estrategia con art\u00edculos promocionales en DF o en cualquier otra ciudad del pa\u00eds no tiene los resultados esperados, pero esto suele pasar porque no saben c\u00f3mo calcularlo ni de d\u00f3nde sacar esta informaci\u00f3n, aqu\u00ed te decimos c\u00f3mo. Como empresa de art\u00edculos publicitarios, debemos asegurar a nuestros clientes que sus [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":4427,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo calcular el ROI de tus art\u00edculos promocionales? - Impressline Promocionales con Personalidad<\/title>\n<meta name=\"description\" content=\"Hay quienes creen que obsequiar art\u00edculos promocionales no tiene resultados palpa-bles, sin embargo, aqu\u00ed te 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