{"id":4362,"date":"2018-02-13T15:34:12","date_gmt":"2018-02-13T21:34:12","guid":{"rendered":"https:\/\/www.impressline.com.mx\/blog\/?p=4362"},"modified":"2018-03-06T15:30:07","modified_gmt":"2018-03-06T21:30:07","slug":"5-razones-usar-articulos-publicitarios","status":"publish","type":"post","link":"https:\/\/www.impressline.com.mx\/blog\/5-razones-usar-articulos-publicitarios\/","title":{"rendered":"5 razones para usar art\u00edculos publicitarios"},"content":{"rendered":"

Para muchas empresas, el usar art\u00edculos publicitarios parece ser una pr\u00e1ctica del siglo pasado, sin embargo es probable que ignores el incre\u00edble potencial <\/strong>que tienen estas t\u00e1cticas, que hoy, est\u00e1n m\u00e1s vivas que nunca.<\/p>\n

Lee a continuaci\u00f3n 5 poderosas razones de porqu\u00e9 no deber\u00edas negarte<\/strong> al uso de art\u00edculos publicitarios para el beneficio de tu organizaci\u00f3n:<\/p>\n

    \n
  1. \n

    Haz que te vean<\/strong><\/h2>\n<\/li>\n<\/ol>\n

    \u00a0<\/strong>\u00bfNo es eso lo que todas las empresas quieren?<\/em> No puedes mantenerte al margen si la gente quiera usar tu art\u00edculos empresariales de alguna manera, por eso, si quieres exposici\u00f3n, coloca tu imagen o logotipo en objetos que hagan publicidad por s\u00ed solos.<\/strong><\/p>\n

    La clave est\u00e1 en seleccionar art\u00edculos \u00fatiles y con dise\u00f1os que valga la pena portar, haz que tus clientes sean tus principales promotores.<\/strong><\/p>\n

      \n
    1. \n

      Genera pertenencia<\/strong><\/h2>\n<\/li>\n<\/ol>\n

      \u00a0<\/strong>Cuando un cliente es fiel a su marca, quiere darlo a notar, hay marcas que vale la pena ser presumidas o que incluso son aspiracionales para muchos de sus clientes, en este caso, regala a tus usuarios m\u00e1s valiosos art\u00edculos que los hagan sentir apreciados por la marca que tanto les gusta.<\/p>\n

      Cr\u00e9enos, tendr\u00e1n dos motivos para usarla<\/strong>: el orgullo por tu reconocimiento y el sentido de pertenencia a la marca.<\/p>\n

        \n
      1. \n

        Consiente a tus colaboradores<\/strong><\/h2>\n<\/li>\n<\/ol>\n

        \u00a0<\/strong>Los art\u00edculos publicitarios<\/a> no tienen porqu\u00e9 ser obsequiados \u00fanica y exclusivamente a los clientes, finalmente, tus empleados son los que hacen la organizaci\u00f3n, ellos deber\u00edan ser tus principales promotores, solo necesitan un empuj\u00f3n.<\/p>\n

        Cada que hagas eventos con ellos, obs\u00e9quiales accesorios como gorras, playeras, pines, pulseras, en fin, la idea es que un evento fuera de la empresa sea un momento para demostrar la sinergia de tu organizaci\u00f3n y el orgullo que sienten tus colaboradores por usar la marca para la cual trabajan.<\/strong><\/p>\n

        No lo vas a creer, pero incluso un uniforme puede ser usado para este prop\u00f3sito.<\/em><\/p>\n

          \n
        1. \n

          Sortea art\u00edculos publicitarios<\/strong><\/h2>\n<\/li>\n<\/ol>\n

          \u00a0<\/strong>Aqu\u00ed necesitas ser consciente de que ni el cliente ni tu empleado, se conformar\u00e1n con la playera de siempre, necesitas generar un art\u00edculo de deseo,<\/strong> algo que no sea f\u00e1cil conseguir, pero que al mismo tiempo cuente con el branding de tu marca.<\/p>\n

          La inversi\u00f3n puede ser mayor, pero imagina el efecto que podr\u00eda tener para la exposici\u00f3n y deseo por tu marca, s\u00e9 muy cuidadoso con lo que vayas a elegir, tiene que ser algo \u00fanico y especial.<\/strong><\/p>\n

            \n
          1. \n

            Incrementa tus ventas<\/strong><\/h2>\n<\/li>\n<\/ol>\n

            \u00a0<\/strong>Es dif\u00edcil pensar que usar art\u00edculos publicitarios va a hacer que vendas m\u00e1s, pero aunque no lo creas, al final del d\u00eda, resulta ser una consecuencia natural de las 4 razones que ya te enlistamos y por las cuales te alentamos a dejar de temerle a este tipo de t\u00e1cticas comerciales.<\/strong><\/p>\n

            Cuando logras mayor exposici\u00f3n, creas y mantienes una comunidad, premias a tus clientes m\u00e1s valiosos o a tus colaboradores, ser\u00e1 inevitable ganar awareness y mercado como resultado; sin embargo, nunca lo sabr\u00e1s si no lo pruebas.<\/strong><\/p>\n

            Esperamos que con estas 5 razones le hayas perdido un poco el miedo a esta actividad, que si bien tiene mucho tiempo siendo usada por las marcas, bien ejecutada puede tener grandes beneficios.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Para muchas empresas, el usar art\u00edculos publicitarios parece ser una pr\u00e1ctica del siglo pasado, sin embargo es probable que ignores el incre\u00edble potencial que tienen estas t\u00e1cticas, que hoy, est\u00e1n m\u00e1s vivas que nunca. Lee a continuaci\u00f3n 5 poderosas razones de porqu\u00e9 no deber\u00edas negarte al uso de art\u00edculos publicitarios para el beneficio de tu […]<\/p>\n","protected":false},"author":2,"featured_media":4422,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"\n5 razones para usar art\u00edculos publicitarios - Impressline Promocionales con Personalidad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.impressline.com.mx\/blog\/5-razones-usar-articulos-publicitarios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 razones para usar art\u00edculos publicitarios - Impressline Promocionales con Personalidad\" \/>\n<meta property=\"og:description\" content=\"Para muchas empresas, el usar art\u00edculos publicitarios parece ser una pr\u00e1ctica del siglo pasado, sin embargo es probable que ignores el incre\u00edble potencial que tienen estas t\u00e1cticas, que hoy, est\u00e1n m\u00e1s vivas que nunca. 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